Who am I?

I help purpose-driven leaders, teams and organisations realise their performance and impact potential – without having to trade off their values or the realities of work, life and doing business.

The video below provides an outline of my speaking and why I do what I do.

Why this? Why now?

How we live, work and do business is changing due to the tensions between profits, people and the planet.

Purpose-driven approaches provide the answer, however, you need to know what they are, how they work and how to put them into practice.

As a purpose strategist, I’m here to help you realise your potential without trading off your values and the realities of work, life and doing business.

In short, I help you turn the ripples you make into waves of positive change.

Make contact or book a discovery call to explore working together.


How I help

After leading high-performance teams in corporate roles, I was invited to Boston to spend time with Harvard Business School leaders and subsequently pioneered work in the business purpose field.

I’m the founder of WhyThisNow, and for more than 15-years I’ve been helping clients across all sectors through speaking, workshops, programs, project support, panel discussions and tailored facilitations.

Topic areas span personal and professional development, such as finding your purpose as a leader, through to organisational purpose statements, connecting people to your purpose, embedding purpose in strategy and operations, purpose-led innovation techniques and purpose-driven leadership programs.

You can find out more about my background and motivation on my bio page.

Purpose Ignition 🔥

The Purpose Ignition initiative represents my collaboration with Carolyn Butler-Madden of The Cause Effect.

Combining our skills, knowledge and expertise, we’re committed to accelerating the transition to purpose-driven business, where profit growth and competitive positioning is powered by positive outcomes for people and the planet.

We focus on the vitally important work of connecting an organisation’s people to purpose, which starts with leadership.

Our role is to support purpose-driven leaders in navigating their journey so they can realise their performance and impact potential.

You can find out more about our Purpose Ignition offerings and / or check out these five (5) inspiring purpose-driven leader stories.


Business Purpose Author

Bringing stories and case studies to life illustrates what’s possible and empowers purpose-driven leaders to take the next steps.

I was recently quoted in the AFR report on purpose in business and my book, Connecting Profit With Purpose, contains many such case studies spread across industries and business types.

On reflection, the cover is shocking, however I like to think the diverse range of purpose-driven innovations and accomplishments in it are beautiful!

“Commitment to social purpose is becoming a competitive advantage, and corporate leaders who want to master this approach need to read this book” – Mark Kramer, Harvard Business School

Explore Working Together

If this resonates, you can make contact by emailing hello@philpreston.com.au, use this web form or schedule a no-obligation discovery call to gain clarity on how a purpose-driven approach can help you take on your challenges.

What My Clients Say

  • I received a lot of positive feedback about the workshop and your facilitation. People seem to be really keen to start implementing their new knowledge.

    Coordinator Group Shared Value, IAG
  • Our event has been made so much richer because of your experience and approach. You’ve been awesome!

    Marketing & Communications Lead, JLL Australia
  • The discussion gave the various stakeholders in the room a broader perspective of the issues we face and how it impacts what our businesses are trying to do.

    Executive Director, Westpac
  • As a community we have decided to focus on youth unemployment and Phil has helped us engage with local companies to open up their thinking around sustained solutions and win-win outcomes.

    Regional Coordinator, NSW Dept of Family & Community Services
  • Phil helped us think more broadly about business partnerships to identify and explore shared value opportunities in our goal to improve Indigenous health.

    GM Marketing & Corporate Affairs, Danila Dilba Health Service
  • Phil’s engaging style, thought leadership and practical case studies added huge value to each delegate and the overarching program. Great stuff!

    Director, Australian Food & Grocery Council
  • His ability to engage with people, to challenge and to stimulate new ways of thinking, while providing us with a clear strategic approach was highly skilled.

    Deputy Director, NSW Department of Premier and Cabinet
  • Thank you so much for the session today. Great feedback from everyone!

    Head of People & Advancement, Claim Central Holdings
  • Thank you Phil, your simple, systematic approach has made a significant impact in this strategic project.

    Project Manager, University of Wollongong
  • Phil’s session was excellent – it hit the mark perfectly and got everyone in the room in the right frame of mind for the day ahead.

    Divisional Chief Executive, Challenger Group
  • Your session really set the scene for the critical nature of purpose for our People Lead Team offsite.

    General Manager, People, BlueScope
  • Thank you so much for yesterday. Your session led to some really strong conversations and a fabulous team training day.

    Owner, Fernwood Fitness Woonona
  • Phil was an amazing facilitator. He took the time to understand our goals and worked with us to run a series of successful events with businesses. I cannot recommend Phil highly enough.

    Research Project Professor, Australian Catholic University
  • Thanks to Phil Preston for helping us brainstorm and collaborate in our afternoon session.

    QBE Foundation Manager
  • You’ve done an exceptional job, valuable personally and in terms of what we can do collectively.

    Executive General Manager, Australian Unity
  • Phil is a fantastic communicator and makes everything seamless. Highly recommend Phil as a strategic thinker and engaging presenter.

    Secretariat, TCI Oceania

Download these five (5) practical insights from purpose-driven leaders:

You'll gain unique insights into methods for aligning profit growth with positive impacts for people and the planet.

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