CONNECTING PROFIT WITH PURPOSE: How to Create a World-Changing Business
Philanthropy and corporate social responsibility programmes devised by companies are admirable, but they seldom create meaningful and lasting change. What if you could take a leadership role by embedding powerful social outcomes in everyday business activities?
You can, and you can start right now. It’s about applying a simple set of principles for combining profitable business with social purpose.
Phil Preston left his corporate career to help companies do what they were designed to do: serve the genuine needs of people and communities. He explains and expands on the shared value concept and guides you in bringing it to life.
This is a practical roadmap for (re)building trust and creating high performing, sustainable businesses.
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