CORPORATE PURPOSE STATEMENTS – CAN OUR LARGEST COMPANIES EXPLAIN WHY THEY EXIST?

The pandemic serves as a reminder that the fortunes of business and society are tightly linked and, with the term corporate ‘purpose’ trending, it’s worth defining what it is, what features it should have and which of Australia’s top-50 companies have clarity around their purpose.

Download this 4-page PDF for:

  • The top-50 company purpose statement rankings
  • Commentary on the results
  • Why purpose is important
  • Benefits and limitations
  • The features of a good purpose statement

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