KEYNOTE: DEMYSTIFYING SHARED
DEMYSTIFYING SHARED VALUE STRATEGIES
Finding new sources of innovation and competitive advantage
If purpose is the why, then ‘shared value’ is the how – it is the means for connecting profit with purpose.
We have long thought of social investments and sustainability initiatives as ‘doing the right thing’ or preserving licence to operate instead of seeing them as sources of competitive advantage.
The ‘shared value’ concept, defined by Harvard’s Professor Michael Porter and Mark Kramer, provides the link between societal progress and profitable business, and Phil unpacks it for audiences in a user friendly way.
In this compelling presentation audiences learn:
- What shared value is and who is doing it well
- How it creates competitive advantage
- How it is different to philanthropy and CSR
- Where the opportunities lie in your industry
- 5 methods for finding your best ideas
This will energise and engage your people, and the content is tailored to your sector and industry. It’s essential knowledge for boards, executives and leaders who need be at the cutting edge of strategy.