November 2020 - Phil Preston

In Collaboration, Creating Shared Value, Leadership, Purpose-led Business

Posted November 4, 2020

5 Steps for Putting Corporate Purpose Into Practice

Corporate purpose unlocks performance, resilience and competitive gains, as evidenced by a study of 28 high-performing companies that found ‘purpose’ was central to their ability to overcome [...]

Download this chapter from Phil's book.

It contains many examples of companies - large and small - using this 'new lens' for innovation to improve their performance and compoetitive advantage.

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5 Steps for Putting Corporate Purpose Into Practice

Download this chapter from Phil's book.

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