Purpose-led Business

An analysis of Canada’s top 30 companies shows that the quality of their corporate purpose statements is highly variable. Four companies had excellent statements while one third of the sample [...]

Purpose has evolved beyond the forms of social good that we are familiar with such as giving, volunteering and responsible business practices, to something that is much more strategic and core to [...]

An executive of a large company recently confided to me that they were having trouble making their purpose ‘real’ for their people. In other words, the return on their comprehensive purpose [...]

Your employees, customers and investors increasingly want to know the purpose of your business and be inspired by it – but how do you ensure your purpose statement is great? Well, [...]

In amongst the Greater Sydney lockdown I’m pleased to announce the official launch of The Business Purpose Project! If you’re concerned about the challenges we’re facing in our [...]

Gen Zs and Millennials are similar in terms of their entrepreneurial spirit, however they approach purpose differently, which has flow on effects for companies seeking to attract and retain the [...]

Have you ever been on the verge of signing the person your business really needs only for things to go quiet … and then … they turn down your offer and cease communications. Or maybe [...]

Corporate purpose unlocks performance, resilience and competitive gains, as evidenced by a study of 28 high-performing companies that found ‘purpose’ was central to their ability to overcome [...]