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Business Purpose Guide Business Purpose Guide Business Purpose Guide
  • Home
  • About
    • Vision and Purpose
    • Business & Team
    • The Business Purpose Project
    • In the Media
    • Clients
    • Testimonials
  • Speaker
    • Keynotes
    • For Event Organisers
    • Phil’s Biography
  • Author
    • ASX50 Corporate Purpose Analysis
    • Book – Connecting Profit With Purpose
    • Book Orders
    • Book Testimonials
    • Blog
  • Contact
  • Newsletter

Purpose-led Business

 Many Canadian Companies Struggle to Communicate Purpose
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By Phil Preston
In Creating Shared Value, Leadership, Purpose-led Business
Posted November 5, 2021

Many Canadian Companies Struggle to Communicate Purpose

An analysis of Canada’s top 30 companies shows that the quality of their corporate purpose statements is highly variable. Four companies had excellent statements while one third of the sample [...]

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 Should Recruiters Be Worried if Their People Lack a Bigger Purpose?
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By Phil Preston
In Innovation, Leadership, Purpose-led Business, Teamwork
Posted October 26, 2021

Should Recruiters Be Worried if Their People Lack a Bigger Purpose?

Purpose has evolved beyond the forms of social good that we are familiar with such as giving, volunteering and responsible business practices, to something that is much more strategic and core to [...]

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 7 Story Types that Make Purpose Inspiring & Real For Your People
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By Phil Preston
In Creating Shared Value, Designing Solutions, Leadership, Purpose-led Business
Posted October 22, 2021

7 Story Types that Make Purpose Inspiring & Real For Your People

An executive of a large company recently confided to me that they were having trouble making their purpose ‘real’ for their people. In other words, the return on their comprehensive purpose [...]

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 5 Things You Need to Know to Create a Great Purpose Statement
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By Phil Preston
In Creating Shared Value, Designing Solutions, Innovation, Leadership, Purpose-led Business
Posted August 3, 2021

5 Things You Need to Know to Create a Great Purpose Statement

Your employees, customers and investors increasingly want to know the purpose of your business and be inspired by it – but how do you ensure your purpose statement is great? Well, [...]

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 Announcing the Launch of The Business Purpose Project
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By Phil Preston
In Creating Shared Value, Designing Solutions, Innovation, Leadership, Purpose-led Business
Posted July 30, 2021

Announcing the Launch of The Business Purpose Project

In amongst the Greater Sydney lockdown I’m pleased to announce the official launch of The Business Purpose Project! If you’re concerned about the challenges we’re facing in our [...]

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 Do Companies Know How Gen Z Thinks About Purpose?
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By Phil Preston
In Designing Solutions, Leadership, Purpose-led Business, Teamwork
Posted July 30, 2021

Do Companies Know How Gen Z Thinks About Purpose?

Gen Zs and Millennials are similar in terms of their entrepreneurial spirit, however they approach purpose differently, which has flow on effects for companies seeking to attract and retain the [...]

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 How a Powerful Business Purpose Attracts the Best People
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By Phil Preston
In Creating Shared Value, Leadership, Purpose-led Business, Teamwork
Posted May 7, 2021

How a Powerful Business Purpose Attracts the Best People

Have you ever been on the verge of signing the person your business really needs only for things to go quiet … and then … they turn down your offer and cease communications. Or maybe [...]

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 5 Steps for Putting Corporate Purpose Into Practice
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By Phil Preston
In Collaboration, Creating Shared Value, Leadership, Purpose-led Business
Posted November 4, 2020

5 Steps for Putting Corporate Purpose Into Practice

Corporate purpose unlocks performance, resilience and competitive gains, as evidenced by a study of 28 high-performing companies that found ‘purpose’ was central to their ability to overcome [...]

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RECENT POSTS
  • What does Ash Barty’s retirement have to do with purpose?
    What does Ash Barty’s retirement have to do with purpose?
  • What is Purpose and Do Your People Have Enough of It?
    What is Purpose and Do Your People Have Enough of It?
  • Many Canadian Companies Struggle to Communicate Purpose
    Many Canadian Companies Struggle to Communicate Purpose
  • Should Recruiters Be Worried if Their People Lack a Bigger Purpose?
    Should Recruiters Be Worried if Their People Lack a Bigger Purpose?
  • 7 Story Types that Make Purpose Inspiring & Real For Your People
    7 Story Types that Make Purpose Inspiring & Real For Your People
TWEETS
Retweet on Twitterphil preston - speaks on purpose Retweeted
IABCIABC@IABC·
23 May

Catch a sneak peek of the Listening Lounge, a series of exclusive podcast sessions that will be available in conjuction with the #IABC22 program. Register to access @PurposePreston's session and more this June: https://youtu.be/rEKHFRh6J8U #WorldConference

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PurposePrestonphil preston - speaks on purpose@PurposePreston·
22 May

I don't mind which party our leaders come from, as long as they strive for a positive future that benefits all Australians, and do that in an honest and transparent way. 🌿

Hat's off to @AlboMP for aiming high.

#purpose #auspol #Election2022

Reply on Twitter 1528222395269808128Retweet on Twitter 1528222395269808128Like on Twitter 15282223952698081282Twitter 1528222395269808128
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