5 Steps for Putting Corporate Purpose Into Practice
Corporate purpose unlocks performance, resilience and competitive gains, as evidenced by a study of 28 high-performing companies that found ‘purpose’ was central to their ability to overcome [...]
By Phil Preston
Posted How Walmart Links Purpose with Profitability
With more than half a trillion dollars in revenue, it’s worth looking at Walmart’s approach to linking purpose with profits, which is about going beyond ‘doing good’ for [...]
By Phil Preston
Posted Many companies can’t explain their purpose
The current pandemic serves as a reminder that the fortunes of business and society are tightly linked and, with the phrase ‘corporate purpose’ trending of late, it’s worth defining [...]
By Phil Preston
In Corporate Social Responsibility, Creating Shared Value, Designing Solutions, Innovation, Leadership
Posted Can purpose drive corporate profits, or is it a myth?
We hear a common refrain that companies must have ‘purpose’. It’s the silence that ensues when asking how this can be done while also growing the bottom line that is troubling. However there are [...]
By Phil Preston
In Collaboration, Corporate Social Responsibility, Creating Shared Value, Designing Solutions, Innovation, Leadership, Teamwork
Posted 7 Big Trends that Coronavirus is Accelerating
In times of turmoil we must look through the noise and see the trends that will shape our future. Crises are not new, however this one is truly systemic and will be the defining global event for [...]
By Phil Preston
In Collaboration, Corporate Social Responsibility, Creating Shared Value, Designing Solutions, Innovation, Leadership
Posted 7 Big Social Trends that Coronavirus is Accelerating
[THIS BLOG HAS BEEN UPDATED & REPUBLISHED] In times of turmoil we have to look through the noise and identify the social trends that will significantly shape our future. Crises are not new, [...]
By Phil Preston
In Collaboration, Corporate Social Responsibility, Creating Shared Value, Designing Solutions, Innovation, Leadership
Posted We Need to Talk About Purpose
The coronavirus pandemic is a not-so-subtle reminder that healthy company profits are a byproduct of a healthy society, and vice versa, highlighting that purpose is no longer a decorative [...]
By Phil Preston
Posted Boosting Partnership Value for Corporate Foundations
Just about every large corporation has a foundation, however they don’t always get the most value out of their charity partners, nor do the charity partners get the best out of them either, [...]
By Phil Preston
Posted Is it possible to grow profits and do good at the same time?
Two years after Fortune Magazine launched its Change the World List a little known company featured at number 13. This small but growing Australian regional bank looked out of place because it [...]
By Phil Preston
Posted Should Charities Accept Donations from Gaming Companies?
Gaming companies represent a minefield for charities accepting donations or fundraising support from them. Allegations of money laundering against a well known brand in Australia has brought this [...]
