Creating Shared Value

If you’re like me you lie awake at night wondering: What is the purpose of a corporate purpose statement? It’s a bit like asking: Why does a company need a ‘why’? Or where [...]

An analysis of Canada’s top 30 companies shows that the quality of their corporate purpose statements is highly variable. Four companies had excellent statements while one third of the sample [...]

An executive of a large company recently confided to me that they were having trouble making their purpose ‘real’ for their people. In other words, the return on their comprehensive purpose [...]

Your employees, customers and investors increasingly want to know the purpose of your business and be inspired by it – but how do you ensure your purpose statement is great? Well, [...]

In amongst the Greater Sydney lockdown I’m pleased to announce the official launch of The Business Purpose Project! If you’re concerned about the challenges we’re facing in our [...]

Have you ever been on the verge of signing the person your business really needs only for things to go quiet … and then … they turn down your offer and cease communications. Or maybe [...]

Corporate purpose unlocks performance, resilience and competitive gains, as evidenced by a study of 28 high-performing companies that found ‘purpose’ was central to their ability to overcome [...]

With more than half a trillion dollars in revenue, it’s worth looking at Walmart’s approach to linking purpose with profits, which is about going beyond ‘doing good’ for [...]

The current pandemic serves as a reminder that the fortunes of business and society are tightly linked and, with the phrase ‘corporate purpose’ trending of late, it’s worth defining [...]

We hear a common refrain that companies must have ‘purpose’. It’s the silence that ensues when asking how this can be done while also growing the bottom line that is troubling. However there are [...]