Creating Shared Value

Your employees, customers and investors increasingly want to know the purpose of your business and be inspired by it – but how do you ensure your purpose statement is great? Well, [...]

In amongst the Greater Sydney lockdown I’m pleased to announce the official launch of The Business Purpose Project! If you’re concerned about the challenges we’re facing in our [...]

Have you ever been on the verge of signing the person your business really needs only for things to go quiet … and then … they turn down your offer and cease communications. Or maybe [...]

Corporate purpose unlocks performance, resilience and competitive gains, as evidenced by a study of 28 high-performing companies that found ‘purpose’ was central to their ability to overcome [...]

With more than half a trillion dollars in revenue, it’s worth looking at Walmart’s approach to linking purpose with profits, which is about going beyond ‘doing good’ for [...]

The current pandemic serves as a reminder that the fortunes of business and society are tightly linked and, with the phrase ‘corporate purpose’ trending of late, it’s worth defining [...]

We hear a common refrain that companies must have ‘purpose’. It’s the silence that ensues when asking how this can be done while also growing the bottom line that is troubling. However there are [...]

In times of turmoil we must look through the noise and see the trends that will shape our future. Crises are not new, however this one is truly systemic and will be the defining global event for [...]

[THIS BLOG HAS BEEN UPDATED & REPUBLISHED] In times of turmoil we have to look through the noise and identify the social trends that will significantly shape our future. Crises are not new, [...]

The coronavirus pandemic is a not-so-subtle reminder that healthy company profits are a byproduct of a healthy society, and vice versa, highlighting that purpose is no longer a decorative [...]