Announcing the Launch of The Business Purpose Project
In amongst the Greater Sydney lockdown I’m pleased to announce the official launch of The Business Purpose Project!
If you’re concerned about the challenges we’re facing in our world, the harsh reality is that charitable giving and responsible business practices cannot solve them on their own. So where do we turn?
We’re here to help people and organisations navigate the shift to the purpose economy – a world where businesses must learn how to create win-wins with society in order to prosper and grow.
It’s the only way we can lock in a better lives for ourselves and future generations.
On our website you’ll find a range of valuable resources such as our guide to Getting Purpose Ready – Everything you need to know before you start, an online assessment tool to benchmark your organisation, several business purpose case studies or you can follow our LinkedIn Page for regular items of interest on purpose.
Corporate Conversations on Purpose
In coming weeks, I’m really excited about the first episode of Corporate Conversations on Purpose that I’ve created with Lynne Filderman. We interview an expert in intergenerational success, Ben Smithee, about the purpose of Gen Zs and Millennials and how companies should respond.
These recent articles may pique your interest:
- Are You Telling Nice or Powerful Purpose Stories? – Your most powerful purpose stories are often overlooked, what are they and how do you tell them?
- How a Powerful Business Purpose Attracts the Best People – How do you become an irresistible first choice for the best talent in the market?
- Negotiating Divorce Without Lawyers – An inspirational case study about a law firm addressing a major social problem using a sustainable business model.
We have a range of solutions, including purpose statement reviews, a new lens for innovation, organisational transformation, employee engagement, culture building, performance improvement, competitive advantage, stakeholder relationships, thought leadership offerings and program content.
Can You Help Us?
Please do check out our resources because they’ll help you and your people no matter what stage you are at on your purpose journey.
We’ve been head-down for months getting all this in place. Apart from talking to you, I’d love to receive introductions or connections to the right people, so the question I have is: Who in your network would benefit from this?
The Business Purpose Project