mission statement Archives

In Collaboration, Corporate Social Responsibility, Creating Shared Value, Leadership, Personal Purpose, Purpose-led Business

Posted July 5, 2023

Sex, Lies and Purpose Statements

If you’re like me you lie awake at night wondering: What is the purpose of a corporate purpose statement? It’s a bit like asking: Why does a company need a ‘why’? Or where [...]

By Phil Preston

In Corporate Social Responsibility, Creating Shared Value, Innovation, Leadership

Posted July 9, 2020

Many companies can’t explain their purpose

The current pandemic serves as a reminder that the fortunes of business and society are tightly linked and, with the phrase ‘corporate purpose’ trending of late, it’s worth defining [...]