purpose statement Archives

In Collaboration, Creating Shared Value, Leadership, Purpose-led Business

Posted November 4, 2020

5 Steps for Putting Corporate Purpose Into Practice

Corporate purpose unlocks performance, resilience and competitive gains, as evidenced by a study of 28 high-performing companies that found ‘purpose’ was central to their ability to overcome [...]

By Phil Preston

In Corporate Social Responsibility, Creating Shared Value, Innovation, Leadership

Posted July 9, 2020

Many companies can’t explain their purpose

The current pandemic serves as a reminder that the fortunes of business and society are tightly linked and, with the phrase ‘corporate purpose’ trending of late, it’s worth defining [...]