In today’s fast-paced and ever-evolving business landscape, executives and leaders are tasked with steering their organisations through significant and ongoing transformations. Whether sparked by external events, market shifts or technological advancements, the...
What if you sell products that are legal, but cause harm?
As a purpose-driven or purpose-curious leader, what would you do if your business sold a product line, such as tobacco, that is legal but proven to cause harm? Let's say you're a supermarket executive and your stores sell cigarettes. It's a small part of your overall...
Three Foundational Characteristics of Purpose-Driven Organisations
By Phil Preston & Carolyn Butler-Madden What is Success? In today's dynamic business landscape, the drive for business success goes beyond mere profitability. It encompasses a deeper ethos—a higher purpose that not only guides organisations but also galvanises...
Finding Your Purpose as a Leader
When change is omnipresent, your leadership effectiveness is amplified, which is why it helps to have an acute understanding of your purpose as a leader. How do we define this type of ‘purpose’ and why is it so important? How can you uncover it and create a plan of...
Revealing Purpose: Do You Have the Five Attributes of a Purpose-Driven Leader?
By Phil Preston & Carolyn Butler-Madden Are You Purpose-Driven? Do you regard yourself as a purpose-driven leader? If so, what qualities differentiate you from leaders without such purposeful drive? Being purpose-driven not only feels good, it's a powerful...
How to Fix Poor Collaboration
Collaborative behaviour is intuitive for some and a challenge for others because it requires a positive attitude and many different skillsets. If you've ever had great team experience you'll know how exhilarating it feels when everyone works well together and you all...
Developing Resilience and Growth for Leaders and Teams in 2024
Developing strong foundations for resilience and growth skills will help your leaders and teams deliver results in 2024, and this article outlines an effective way of doing just that. Have you found that some of your people need more resilience skills...
Sex, Lies and Purpose Statements
If you're like me you lie awake at night wondering: What is the purpose of a corporate purpose statement? It's a bit like asking: Why does a company need a 'why'? Or where do butterflies go when it rains? The question might be cynical if not for the fact that PwC’s...
Announcing the launch of The Purpose Edge podcast
I'm excited to announce the official launch of The Purpose Edge podcast! Weekly episodes delve into the career and life stories of inspiring guests - including what's meaningful and how they make an impact in the world. Near the end I provide some key takeaways....
Fresh Thinking for Team Success in 2023
With an economy that could go forwards or backwards, mounting global challenges and ongoing geopolitical tensions, the only real certainty in 2023 is uncertainty! Fresh thinking is required to make the most of the risks and opportunities it presents. So, how do you...
Critical Thinking and Purpose: A Match Made in Heaven
Should the ‘purpose’ of an organisation influence its operational and strategic decisions? And if so, what does a unified process that teams can draw upon look like? Without a link, decisions made will potentially run counter to what the organisation is trying to...
Can you help your people gain purpose without resignation risk?
If you help an employee gain a greater sense of purpose, could they have an epiphany and leave? They might, however you should also weigh up the consequences of doing nothing. A line manager recently told me that he saw inaction as a greater risk, where people lack...












