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An analysis of Canada’s top 30 companies shows that the quality of their corporate purpose statements is highly variable. Four companies had excellent statements while one third of the sample [...]

Your employees, customers and investors increasingly want to know the purpose of your business and be inspired by it – but how do you ensure your purpose statement is great? Well, [...]

Have you ever been on the verge of signing the person your business really needs only for things to go quiet … and then … they turn down your offer and cease communications. Or maybe [...]

Corporate purpose unlocks performance, resilience and competitive gains, as evidenced by a study of 28 high-performing companies that found ‘purpose’ was central to their ability to overcome [...]

With more than half a trillion dollars in revenue, it’s worth looking at Walmart’s approach to linking purpose with profits, which is about going beyond ‘doing good’ for [...]

The current pandemic serves as a reminder that the fortunes of business and society are tightly linked and, with the phrase ‘corporate purpose’ trending of late, it’s worth defining [...]