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Business Purpose Guide Business Purpose Guide Business Purpose Guide
  • Home
  • About
    • Vision and Purpose
    • Business & Team
    • In the Media
    • The Business Purpose Project
  • Speaker
    • Keynotes
    • For Event Organisers
    • Phil’s Biography
    • Clients
    • Testimonials
  • Author
    • Book – Connecting Profit With Purpose
    • Book Orders
    • Book Testimonials
    • ASX50 Corporate Purpose Analysis
    • Blog
  • Contact
  • Newsletter

Archives

Tag Archives for: "corporate purpose"
 Many Canadian Companies Struggle to Communicate Purpose
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By Phil Preston
In Creating Shared Value, Leadership, Purpose-led Business
Posted November 5, 2021

Many Canadian Companies Struggle to Communicate Purpose

An analysis of Canada’s top 30 companies shows that the quality of their corporate purpose statements is highly variable. Four companies had excellent statements while one third of the sample [...]

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 5 Things You Need to Know to Create a Great Purpose Statement
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By Phil Preston
In Creating Shared Value, Designing Solutions, Innovation, Leadership, Purpose-led Business
Posted August 3, 2021

5 Things You Need to Know to Create a Great Purpose Statement

Your employees, customers and investors increasingly want to know the purpose of your business and be inspired by it – but how do you ensure your purpose statement is great? Well, [...]

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 How a Powerful Business Purpose Attracts the Best People
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By Phil Preston
In Creating Shared Value, Leadership, Purpose-led Business, Teamwork
Posted May 7, 2021

How a Powerful Business Purpose Attracts the Best People

Have you ever been on the verge of signing the person your business really needs only for things to go quiet … and then … they turn down your offer and cease communications. Or maybe [...]

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 5 Steps for Putting Corporate Purpose Into Practice
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By Phil Preston
In Collaboration, Creating Shared Value, Leadership, Purpose-led Business
Posted November 4, 2020

5 Steps for Putting Corporate Purpose Into Practice

Corporate purpose unlocks performance, resilience and competitive gains, as evidenced by a study of 28 high-performing companies that found ‘purpose’ was central to their ability to overcome [...]

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 How Walmart Links Purpose with Profitability
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By Phil Preston
In Collaboration, Corporate Social Responsibility, Creating Shared Value, Innovation, Leadership
Posted September 8, 2020

How Walmart Links Purpose with Profitability

With more than half a trillion dollars in revenue, it’s worth looking at Walmart’s approach to linking purpose with profits, which is about going beyond ‘doing good’ for [...]

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 Many companies can’t explain their purpose
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By Phil Preston
In Corporate Social Responsibility, Creating Shared Value, Innovation, Leadership
Posted July 9, 2020

Many companies can’t explain their purpose

The current pandemic serves as a reminder that the fortunes of business and society are tightly linked and, with the phrase ‘corporate purpose’ trending of late, it’s worth defining [...]

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RECENT POSTS
  • What does Ash Barty’s retirement have to do with purpose?
    What does Ash Barty’s retirement have to do with purpose?
  • What is Purpose and Do Your People Have Enough of It?
    What is Purpose and Do Your People Have Enough of It?
  • Many Canadian Companies Struggle to Communicate Purpose
    Many Canadian Companies Struggle to Communicate Purpose
  • Should Recruiters Be Worried if Their People Lack a Bigger Purpose?
    Should Recruiters Be Worried if Their People Lack a Bigger Purpose?
  • 7 Story Types that Make Purpose Inspiring & Real For Your People
    7 Story Types that Make Purpose Inspiring & Real For Your People
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