In today’s fast-paced and ever-evolving business landscape, executives and leaders are tasked with steering their organisations through significant and ongoing transformations. Whether sparked by external events, market shifts or technological advancements, the...
What if you sell products that are legal, but cause harm?
As a purpose-driven or purpose-curious leader, what would you do if your business sold a product line, such as tobacco, that is legal but proven to cause harm? Let's say you're a supermarket executive and your stores sell cigarettes. It's a small part of your overall...
Three Foundational Characteristics of Purpose-Driven Organisations
By Phil Preston & Carolyn Butler-Madden What is Success? In today's dynamic business landscape, the drive for business success goes beyond mere profitability. It encompasses a deeper ethos—a higher purpose that not only guides organisations but also galvanises...
Revealing Purpose: Do You Have the Five Attributes of a Purpose-Driven Leader?
By Phil Preston & Carolyn Butler-Madden Are You Purpose-Driven? Do you regard yourself as a purpose-driven leader? If so, what qualities differentiate you from leaders without such purposeful drive? Being purpose-driven not only feels good, it's a powerful...
Developing Resilience and Growth for Leaders and Teams in 2024
Developing strong foundations for resilience and growth skills will help your leaders and teams deliver results in 2024, and this article outlines an effective way of doing just that. Have you found that some of your people need more resilience skills...
Sex, Lies and Purpose Statements
If you're like me you lie awake at night wondering: What is the purpose of a corporate purpose statement? It's a bit like asking: Why does a company need a 'why'? Or where do butterflies go when it rains? The question might be cynical if not for the fact that PwC’s...
When an Organisation Blows Up its Purpose
If you've ever wondered "what's the commercial value of business purpose clarity?" then the PwC Australia case study playing out right now is one for the ages. In brief, the firm is accused - as advisers to government under non-disclosure agreements - of using...
Many Canadian Companies Struggle to Communicate Purpose
An analysis of Canada’s top 30 companies shows that the quality of their corporate purpose statements is highly variable. Four companies had excellent statements while one third of the sample were below average, meaning they may not be satisfying the demands of the...
5 Things You Need to Know to Create a Great Purpose Statement
Your employees, customers and investors increasingly want to know the purpose of your business and be inspired by it - but how do you ensure your purpose statement is great? Well, it's a mix of art and science. Based on my analysis of hundreds of company purpose...
How a Powerful Business Purpose Attracts the Best People
Have you ever been on the verge of signing the person your business really needs only for things to go quiet ... and then ... they turn down your offer and cease communications. Or maybe you've gone out of your way to coddle your emerging leaders only to be blindsided...
5 Steps for Putting Corporate Purpose Into Practice
Corporate purpose unlocks performance, resilience and competitive gains, as evidenced by a study of 28 high-performing companies that found ‘purpose’ was central to their ability to overcome declining growth and profitability. Notwithstanding the success of leading...
How Walmart Links Purpose with Profitability
With more than half a trillion dollars in revenue, it's worth looking at Walmart's approach to linking purpose with profits, which is about going beyond 'doing good' for public relations reasons and embedding it in core business. Walmart's CEO, Doug McMillon, explains...












