July 2021 - Phil Preston

In Creating Shared Value, Designing Solutions, Innovation, Leadership, Purpose-led Business

Posted July 30, 2021

Announcing the Launch of The Business Purpose Project

In amongst the Greater Sydney lockdown I’m pleased to announce the official launch of The Business Purpose Project! If you’re concerned about the challenges we’re facing in our [...]

By Phil Preston

In Designing Solutions, Leadership, Purpose-led Business, Teamwork

Posted July 30, 2021

Do Companies Know How Gen Z Thinks About Purpose?

Gen Zs and Millennials are similar in terms of their entrepreneurial spirit, however they approach purpose differently, which has flow on effects for companies seeking to attract and retain the [...]

Download this chapter from Phil's book.

It contains many examples of companies - large and small - using this 'new lens' for innovation to improve their performance and compoetitive advantage.

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Announcing the Launch of The Business Purpose Project

Do Companies Know How Gen Z Thinks About Purpose?

Download this chapter from Phil's book.

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