In banking and financial services, customers are worried about their security because technology is amplifying vulnerability. Financial or data theft from AI-generated calls, rogue invoices and imitation websites are just some of the many examples afflicting retail...
Leading Transformation: How Clarity of Purpose Drives Organisational Change
In today’s fast-paced and ever-evolving business landscape, executives and leaders are tasked with steering their organisations through significant and ongoing transformations. Whether sparked by external events, market shifts or technological advancements, the...
What if you sell products that are legal, but cause harm?
As a purpose-driven or purpose-curious leader, what would you do if your business sold a product line, such as tobacco, that is legal but proven to cause harm? Let's say you're a supermarket executive and your stores sell cigarettes. It's a small part of your overall...
Three Foundational Characteristics of Purpose-Driven Organisations
By Phil Preston & Carolyn Butler-Madden What is Success? In today's dynamic business landscape, the drive for business success goes beyond mere profitability. It encompasses a deeper ethos—a higher purpose that not only guides organisations but also galvanises...
Sex, Lies and Purpose Statements
If you're like me you lie awake at night wondering: What is the purpose of a corporate purpose statement? It's a bit like asking: Why does a company need a 'why'? Or where do butterflies go when it rains? The question might be cynical if not for the fact that PwC’s...
Many Canadian Companies Struggle to Communicate Purpose
An analysis of Canada’s top 30 companies shows that the quality of their corporate purpose statements is highly variable. Four companies had excellent statements while one third of the sample were below average, meaning they may not be satisfying the demands of the...
7 Story Types that Make Purpose Inspiring & Real For Your People
An executive of a large company recently confided to me that they were having trouble making their purpose ‘real’ for their people. In other words, the return on their comprehensive purpose transformation process is nowhere near its potential. This is a common...
5 Things You Need to Know to Create a Great Purpose Statement
Your employees, customers and investors increasingly want to know the purpose of your business and be inspired by it - but how do you ensure your purpose statement is great? Well, it's a mix of art and science. Based on my analysis of hundreds of company purpose...
Announcing the Launch of The Business Purpose Project
In amongst the Greater Sydney lockdown I'm pleased to announce the official launch of The Business Purpose Project! If you're concerned about the challenges we're facing in our world, the harsh reality is that charitable giving and responsible business practices...
How a Powerful Business Purpose Attracts the Best People
Have you ever been on the verge of signing the person your business really needs only for things to go quiet ... and then ... they turn down your offer and cease communications. Or maybe you've gone out of your way to coddle your emerging leaders only to be blindsided...
5 Steps for Putting Corporate Purpose Into Practice
Corporate purpose unlocks performance, resilience and competitive gains, as evidenced by a study of 28 high-performing companies that found ‘purpose’ was central to their ability to overcome declining growth and profitability. Notwithstanding the success of leading...
How Walmart Links Purpose with Profitability
With more than half a trillion dollars in revenue, it's worth looking at Walmart's approach to linking purpose with profits, which is about going beyond 'doing good' for public relations reasons and embedding it in core business. Walmart's CEO, Doug McMillon, explains...












