Your employees, customers and investors increasingly want to know the purpose of your business and be inspired by it - but how do you ensure your purpose statement is great? Well, it's a mix of art and science. Based on my analysis of hundreds of company purpose...
Announcing the Launch of The Business Purpose Project
In amongst the Greater Sydney lockdown I'm pleased to announce the official launch of The Business Purpose Project! If you're concerned about the challenges we're facing in our world, the harsh reality is that charitable giving and responsible business practices...
Do Companies Know How Gen Z Thinks About Purpose?
Gen Zs and Millennials are similar in terms of their entrepreneurial spirit, however they approach purpose differently, which has flow on effects for companies seeking to attract and retain the best young talent. And their approach is very different again to the Gen...
How a Powerful Business Purpose Attracts the Best People
Have you ever been on the verge of signing the person your business really needs only for things to go quiet ... and then ... they turn down your offer and cease communications. Or maybe you've gone out of your way to coddle your emerging leaders only to be blindsided...
5 Steps for Putting Corporate Purpose Into Practice
Corporate purpose unlocks performance, resilience and competitive gains, as evidenced by a study of 28 high-performing companies that found ‘purpose’ was central to their ability to overcome declining growth and profitability. Notwithstanding the success of leading...





