Making Quiet Quitting Obsolete
How do you make quiet quitting obsolete? Being a purpose specialist I guess you’d expect me to say it’s all about clarity and implementation of purpose, and you’d be right! When purpose is well [...]
Busting 5 Myths About Finding Purpose in Your Work and Life
Are you interested in finding purpose in your work and life? The disruptions of late may have prompted you to reflect on why you do what you do, and it’s unsettling if you’re drifting [...]
What does Ash Barty’s retirement have to do with purpose?
It’s hard to identify a public figure – sporting or otherwise – who Australian’s love more than Ash Barty. She role models hard work, honesty, humility, integrity, transparency and the list goes [...]
What is Purpose and Do Your People Have Enough of It?
The global challenges we face are increasing people’s desire to make a difference and act with a greater sense of purpose, however for many it feels out of reach because they lead busy and [...]
Many Canadian Companies Struggle to Communicate Purpose
An analysis of Canada’s top 30 companies shows that the quality of their corporate purpose statements is highly variable. Four companies had excellent statements while one third of the sample [...]
Should Recruiters Be Worried if Their People Lack a Bigger Purpose?
Purpose has evolved beyond the forms of social good that we are familiar with such as giving, volunteering and responsible business practices, to something that is much more strategic and core to [...]
By Phil Preston
Posted 7 Story Types that Make Purpose Inspiring & Real For Your People
An executive of a large company recently confided to me that they were having trouble making their purpose ‘real’ for their people. In other words, the return on their comprehensive purpose [...]
By Phil Preston
Posted 5 Things You Need to Know to Create a Great Purpose Statement
Your employees, customers and investors increasingly want to know the purpose of your business and be inspired by it – but how do you ensure your purpose statement is great? Well, [...]
By Phil Preston
Posted Announcing the Launch of The Business Purpose Project
In amongst the Greater Sydney lockdown I’m pleased to announce the official launch of The Business Purpose Project! If you’re concerned about the challenges we’re facing in our [...]
Do Companies Know How Gen Z Thinks About Purpose?
Gen Zs and Millennials are similar in terms of their entrepreneurial spirit, however they approach purpose differently, which has flow on effects for companies seeking to attract and retain the [...]
