purpose Archives - Phil Preston

In Corporate Social Responsibility, Creating Shared Value, Innovation, Leadership

Posted July 9, 2020

Many companies can’t explain their purpose

The current pandemic serves as a reminder that the fortunes of business and society are tightly linked and, with the phrase ‘corporate purpose’ trending of late, it’s worth defining [...]

Can purpose drive corporate profits, or is it a myth?

We hear a common refrain that companies must have ‘purpose’. It’s the silence that ensues when asking how this can be done while also growing the bottom line that is troubling. However there are [...]

We Need to Talk About Purpose

The coronavirus pandemic is a not-so-subtle reminder that healthy company profits are a byproduct of a healthy society, and vice versa, highlighting that purpose is no longer a decorative [...]