Should the ‘purpose’ of an organisation influence its operational and strategic decisions? And if so, what does a unified process that teams can draw upon look like? Without a link, decisions made will potentially run counter to what the organisation is trying to...
Making Quiet Quitting Obsolete
How do you make quiet quitting obsolete? Being a purpose specialist I guess you’d expect me to say it’s all about clarity and implementation of purpose, and you’d be right! When purpose is well executed it leads to energising and exciting work cultures that take quiet...
Busting 5 Myths About Finding Purpose in Your Work and Life
Are you interested in finding purpose in your work and life? The disruptions of late may have prompted you to reflect on why you do what you do, and it's unsettling if you're drifting off course. A business leader I interviewed recently noted: “If you’re not aligning...
What is Purpose and Do Your People Have Enough of It?
The global challenges we face are increasing people’s desire to make a difference and act with a greater sense of purpose, however for many it feels out of reach because they lead busy and complex lives. Furthermore, if they feel fatigued, burnt out or disengaged from...
7 Story Types that Make Purpose Inspiring & Real For Your People
An executive of a large company recently confided to me that they were having trouble making their purpose ‘real’ for their people. In other words, the return on their comprehensive purpose transformation process is nowhere near its potential. This is a common...
5 Things You Need to Know to Create a Great Purpose Statement
Your employees, customers and investors increasingly want to know the purpose of your business and be inspired by it - but how do you ensure your purpose statement is great? Well, it's a mix of art and science. Based on my analysis of hundreds of company purpose...
Announcing the Launch of The Business Purpose Project
In amongst the Greater Sydney lockdown I'm pleased to announce the official launch of The Business Purpose Project! If you're concerned about the challenges we're facing in our world, the harsh reality is that charitable giving and responsible business practices...
Do Companies Know How Gen Z Thinks About Purpose?
Gen Zs and Millennials are similar in terms of their entrepreneurial spirit, however they approach purpose differently, which has flow on effects for companies seeking to attract and retain the best young talent. And their approach is very different again to the Gen...
Can purpose drive corporate profits, or is it a myth?
We hear a common refrain that companies must have ‘purpose’. It’s the silence that ensues when asking how this can be done while also growing the bottom line that is troubling. However there are companies gaining a competitive edge by addressing the right societal...
7 Big Trends that Coronavirus is Accelerating
In times of turmoil we must look through the noise and see the trends that will shape our future. Crises are not new, however this one is truly systemic and will be the defining global event for most generations alive today. Arundhati Roy furnishes us with:...
7 Big Social Trends that Coronavirus is Accelerating
[THIS BLOG HAS BEEN UPDATED & REPUBLISHED] In times of turmoil we have to look through the noise and identify the social trends that will significantly shape our future. Crises are not new, however this one is truly systemic and will be the defining global event...
We Need to Talk About Purpose
The coronavirus pandemic is a not-so-subtle reminder that healthy company profits are a byproduct of a healthy society, and vice versa, highlighting that purpose is no longer a decorative corporate artefact, it is the future of business. As I outline in Connecting...












