When change is omnipresent, your leadership effectiveness is amplified, which is why it helps to have an acute understanding of your purpose as a leader. How do we define this type of ‘purpose’ [...]
Corporate purpose unlocks performance, resilience and competitive gains, as evidenced by a study of 28 high-performing companies that found ‘purpose’ was central to their ability to overcome [...]
It contains many examples of companies - large and small - using this 'new lens' for innovation to improve their performance and compoetitive advantage.